Welcome to our Brand Kit
Here you will find all the resourses you need to represent InvestChile’s identity coherently and effectively. You will have access to graphic guidelines, logos, templates and other official material designed to support the promotion of Chile as an investment destination.
By using these tools, you agree to its Terms of Use. Content downloaded from this website may be used for editorial purposes only. Any other use of the site's content, including but not limited to personal or commercial use, is strictly prohibited.
Brand Manual
InvestChile’s Brand Manual facilitates the process of understanding and applying our brand by establishing the brand’s tangible and intangible features as well as the key elements that comprise and enhance the brand’s visual identity. It also provides examples of applications and how the brand expresses, infuses and structures its communication. Following the usage guidelines herein is vital to ensuring consistent, uniform application and enhancing the brand concept, which is the foundation for InvestChile’s growth, reputation and success.
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Logo
As our greatest asset, we must protect our isologo by applying it correctly per our brand manual.
We want to speak everyone’s language! Here, you will find the logo in its original version and in other writing systems: Japanese, Mandarin, Korean, Hindi and Arabic.
Available formats: .AI .PNG and .JPG.
Animated logo
Here is the animated logo for brand presence in audiovisual material.
Institutional font
Constant, consistent use of the same font family favors immediate recognition of all brand communications. An essential component of InvestChile’s visual identity is the institutional font Lato, which has light, regular, bold, and heavy variants. It was specially chosen as the only font in InvestChile’s brand identity system.
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Brand Chromatic Palette
The blue in the isologo is the main color, and the gray is secondary. The orange is a tertiary color that is used to highlight.
The rest of the chromatic palette differentiates priority investment sectors.
Primary Colors
Secondary colors
Aditional colors
Audiovisual material
Institutional videos, themed shorts and other official InvestChile audiovisual resources are available here. This material is designed to support presentations, events and promotional campaigns by dynamically and attractively transmitting the brand’s key messages.
Videos
Office Templates
Download InvestChile’s official PowerPoint and Word templates to ensure professional, coherent communication that aligns with our visual identity.
Use these tools in presentations, reports and institutional documents to maintain a solid, consistent image.
The InvestChile Sub-Brand Manual is a tool that guides the proper implementation of our brand extensions. It brings together the guidelines developed from 2016 to the present, reflecting the evolution of our visual identity and its application across various institutional and collaborative contexts.
This section includes the official guidelines and downloadable assets for our current sub-brands: InvestChile Talk, InvestChile Insights, InvestChile Week, and InvestChile Forum, ensuring consistent use aligned with our institutional identity.
